If I gave every visitor just one guess, even though there are many amazing choices, I’m pretty sure an overwhelming majority of you would say that the most reputable company in the US is Google. And you would be right!
According to Harris Interactive, who surveyed 30,000 people and asked them to identify and rate companies, Google beat out other tech contenders like Apple, Amazon, Intel, Sony, and Microsoft. This was their 12th annual Reputation Quotient Survey.
Now what exactly does this mean to bloggers? Well, at a minimum it reinforces the fact that Google is the apple of the US visitors’ eyes. Despite all of their new ventures, Google’s core business is still its search engine, which is obviously the most trusted search source.
Although there are a plethora of metrics used today, such as Alexa, Complete, and Google PageRank (PR), I continue to use Google as a gauge to tell me how well my sites are faring. That means checking to see where I stand with the keywords that I’m looking for matches on. Of course, I keep my fingers on the pulse of each of my sites’ PRs as well since that’s what advertisers look for.
However, from the user perspective, the most important perspective, I want to ensure that my visitors get what they are looking for. I provide original content – articles that are typically hot topics for those looking to learn more about blogging and running websites, and making sure that the potential visitors can find me on Google.
Yes, I’m guilty. I totally ignore where my sites rank on Bing and Yahoo. I’ve always viewed it as if my sites are doing well on Google, the other search engines will surely be similar. And even if they’re not, Google is the one I care about the most anyway. I’m getting the biggest bang for my buck by spending my time checking to see my SERP on Google only.
How about you folks out there. Do you care about any other rankings other than Google’s?
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